Description:

Advertising ephemera: a grouping of final proofs, printing proofs, progressive proofs, mechanicals, original art work including progressive layouts, magazine and newspaper proofs and special promotion sheets. All c. 1957-1963 (?). Work in this collection include clients Lucky Strike (mentioned prominently as the chief client of the ad agency in AMC's "Madmen" series), Old Spice, Moxie (soft drink), Boston Light Ale, NBC (the National Broadcasting Corporation), Lady Pepperell Percale Sheets, Shell Oil, Bourjois, Shulton Parfum, Atmores Mince Meat, Fels Soap and Fels-Napatha Soap Chips, New York Central System (railroad), Chanel, Barbara Gould, New York and Leigh Perfumes. Approx. 80 pieces. A wonderful glimpse into consumerism of the 1950's and 1960's.

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March 28, 2011 6:30 PM EDT
Plainville, CT, US

Winter Associates, Inc.

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